NOKOSI
NOKOSI is Jack Nicklaus's latest development: a private, by-invitation-only golf and lifestyle sanctuary. Tasked with creating its brand identity from the ground up, we were honored to partner with Jack and the Nicklaus family in marking this new era—and bringing their story to life.
INDUSTRY
Architecture, Design, Hospitality
SCOPE
Brand Strategy, Creative Direction
DELIVERABLES
Brand Messaging, Voice & Tone, Visual Identity, Brand Guideline, Brochure, Website, Custom Templates, Membership Folder, Social Media Design
PHOTO & VIDEO
CoPilotMarketers
THE NOKOSI REELJack's Back! The New Era of the Nicklaus Family
Early in the process, we brought that idea to life through one of our first major deliverables: a two-day shoot designed to create the visual foundation for the brand. We developed a shot list, storyboard, and color palette, and worked with CoPilotMarketers to shoot and deliver a sizzle reel, property photography, and team imagery that became a strategic asset library for the website, brochure, and future storytelling.
WEEKLY social media reelsmembership folderJack’s Back!
More than a membership folder, it's a welcome to the club—and to what comes next. At our first meeting the need was urgent, yet there was no name and no logo. So Adrienne shaped a concept from golf topography (an early hint of what NOKOSI would become), paired with a nod to the moment as Jack Nicklaus opens a new era with Nicklaus Family Clubs. It rests on a simple truth: legends don't fade, they evolve. The phrase also echoes Sports Illustrated's iconic "Jack Is Back" cover from 1980, when the Bear shook off a slump to roar to victory at Baltusrol.
Every detail was chosen for weight and touch. On rich blue Classic Crest stock, the topographic contours become tactile relief—select lines pressed in gold foil to catch the light, others struck as a blind deboss that reveals itself only at an angle. The back presents five debossed trophy silhouettes, one for each championship on the way to twenty titles in all—a quiet hat-tip to a career of sustained dominance. Built from greatness, designed for the future.
visual identityTwenty Championships, One Legacy.
The twenty laurel leaves honor each of Jack Nicklaus' major championships, creating a brand mark that celebrates an enduring legacy while looking toward the future for the Nicklaus Family Club Experience.
brand guidelineComprehensive Brand Package
A brand guideline is the foundation for lasting brand cohesion across teams, vendors, and channels. Developed through successive phases of strategy, messaging, and design, it establishes how NOKOSI should look, sound, and behave, ensuring everything you publish remains consistent regardless of who creates it—now or in the future.
MODULAR STORIES FOR SOCIAL MEDIA