NOKOSI
NOKOSI is Jack Nicklaus's latest development: a private, by-invitation-only golf and lifestyle sanctuary. We are honored to partner with Jack and the Nicklaus family in marking this new era—and bringing their story to life. Stay tuned for more!
INDUSTRY
Architecture, Design, Hospitality
SCOPE
Brand Strategy, Creative Direction
DELIVERABLES
Brand Messaging, Voice & Tone, Visual Identity, Brand Guideline, Brochure, Website, Custom Templates, Membership Folder, Social Media Design
PHOTO & VIDEO
CoPilotMarketers
THE NOKOSI REELJACK’S BACK!
The New Era of the Nicklaus Family
We developed a shot list, storyboard, and color palette, and worked with CoPilotMarketers to shoot and deliver a sizzle reel, property photography, and team imagery that became a strategic asset library for the website, brochure, and future storytelling.
membership folderJack’s Back!
More than a membership folder, it's a welcome to the club—and to what comes next. The concept echoes Sports Illustrated's iconic "Jack’s Back" cover from 1980, when the Golden Bear shook off a slump to roar to victory at Baltusrol.
Every detail was chosen for weight and touch. On rich blue Classic Crest stock, the topographic contours become tactile relief—select lines pressed in gold foil to catch the light, others struck as a blind deboss that reveals itself only at an angle. The back presents five debossed trophy silhouettes, one for each championship on the way to twenty titles in all—a quiet hat-tip to a career of sustained dominance.
visual identityTwenty Championships, One Legacy.
The twenty laurel leaves honor each of Jack Nicklaus' major championships, creating a brand mark that celebrates an enduring legacy while looking toward the future for the Nicklaus Family Club Experience.
brand guidelineComprehensive Brand Package
Developed through successive phases of strategy, messaging, and design, the guidelines run to more than 40 pages and define how the brand looks, sounds, and behaves. The result is a brand that stays consistent no matter who creates for it, now or years from now.
A brand guideline is the foundation for lasting cohesion across teams, vendors, and channels.
