Kerman Morris
Kerman Morris Architects has built a name in the Bay Area's booming residential and mixed-use sectors. At a pivotal point in their practice, they engaged us for a full brand refresh and website to elevate the visibility of their work.
INDUSTRY
Architecture & Design
SCOPE
Brand Strategy, Visual Identity, Website
DELIVERABLES
Logo system, Print Collateral, Signage, Website
Drawing first on the Bauhaus and Mackintosh movements that inspire Kerman Morris— then building a brand that is graphically and conceptually modern.
Architects—whose imagination extends the art and practice—and whose foundations will always be sound.
We delivered a memorable package that will be used across signage, collateral, web and print. Thinking architecturally, we focused on application first: letting the lines of the mark we created extend or distend to fit various use-cases; then on material and process: choosing duo-toned paper and embossing to give dimension and structure to the card.
We also created an online experience for Kerman Morris that presents a rich photographic overview of their portfolio in one swipe of the hand.
